It has been a remarkable journey for Underflod so far. From our first steps with a vision to create circular and timeless products, to the evening we stood before the nation in Løvens Hule (Denmark's "Dragon's Den") on DR1 and received an investment from Tahir.
We are Mads and Emil, the brothers behind Underflod, and our passion for the interior and furniture industry has driven us since we founded the company in 2021. Our mission has always been clear: to create products with a deeper sense of responsibility and lead the fight against overproduction and excessive use of materials. We do this by reusing materials from recycling centers in Funen and waste from Danish companies. There is so much good and fine material that can be recycled to create new products. We believe that design, recycled materials, and high quality can go hand in hand, thereby creating products that are not only beautiful but also functional and durable for many years.
A production where heart and responsibility are paramount
When we started Underflod, we rented space in an old window workshop at Kærsgaard Estate. However, we had to admit that we are better designers than manufacturers. We therefore decided to outsource our production to someone more experienced, who could make the products better than we could ourselves. We researched the market for local producers and chose to work with the Danish Prison and Probation Service and social enterprises.
We are incredibly proud of our Danish production and the social responsibility we have incorporated into our business model. Our products are manufactured in Danish prisons and Odense Værkstederne, which not only ensures quality but also provides meaningful employment for inmates and socially vulnerable citizens.
Investment in Løvens Hule opens new opportunities
Underflod has had big ambitions since its inception, and to achieve our goals, we chose to participate in Løvens Hule. As the moment progressed in the episode of Løvens Hule, the tension intensified and hope grew stronger. Loyal viewers know the outcome, which fortunately ended with us securing an investment from Tahir Siddique.
Receiving an investment from Tahir in Løvens Hule has been a pivotal moment for us. It has not only provided us with financial resources but also immense confidence and a push forward for our company. With the new resources, we are ready to work purposefully to accelerate our ambitions and bring our visions to reality. We have many plans and dreams waiting to be realized.
A close collaboration with Tahir Siddique
We are deeply grateful for the trust and support we have received from Tahir. Tahir is the perfect match for Underflod, as we share many common values and a shared love for Odense. His insight and experience will continue to be invaluable to us as we continue our journey towards creating a more inclusive and responsible future within the furniture and interior industry.
We are very much looking forward to continuing the exciting journey we are on with Tahir right now. We envision a future where we dream of setting an even stronger example for the entire industry. We want to be pioneers in the fight against overproduction and work to promote a more circular mindset in the furniture and interior industry.
