Together for circular economy
At Underflod, we would like to highlight the collaboration between Underflod and Noeje, where we have helped them create their unique art frame, VERK.
Noeje is a company that produces design objects that are sculptural, simple and beautiful to look at, while sharing our vision of creating a more circular future in the production of new products.
Noeje's art frame is designed based on circular principles with the desire to use residual wood from our own production, which made the collaboration with Underflod an obvious choice. Our vision of recycling materials and giving residual materials new life in the form of new products goes hand in hand with Noeje's vision of creating circular Danish design in collaboration with local artists and craftsmen. VERK is designed by Danish furniture designer Mikkel Toftgaard Frandsen.
A collaboration with a shared vision of circular economy
The collaboration between Underflod and Noeje began with a shared understanding of the importance of the circular economy. With the desire to find a partner who could produce the art frame in Denmark and based on circular principles, Noeje reached out to us. We are incredibly happy that Noeje made the initial contact so that we could become part of this project. We always feel a little proud when we can share our visions and production possibilities with other companies.
“The collaboration with Underflod has been a crucial factor in the development of our art frame VERK. Their expertise in producing and recycling materials, as well as their understanding of our vision, has resulted in a complete product that is not only beautiful and functional, but also reflects our shared goal of contributing to a more circular agenda within the furniture and lifestyle industry.”
Camilla Holm Pallesen, Founder of Noeje
The role of the underflow in the process
Underflod's role throughout the process has been to share our experiences and allocate our resources, which has made it possible to recycle Noeje's own residual wood in the production phase. We have contributed with our production chain, which also means that the wooden frames are manufactured with great care in Danish prisons. The residual wood used for the art frame comes from Danish forests, where each plank has been allowed to retain its natural characteristics with knots and beautiful grain patterns. This makes the art frame a unique natural product, where no two are the same. This has an incredible charm to it and is also a quality that we ourselves value highly in our own products.
The result was the simple and aesthetic art frame: WORK
The result of the collaboration is the VERK frame, an elegant art frame that highlights works of art in a light and refined way. Each frame is unique, made from Noeje's leftover wood and with a story that reflects both Underflod's and Noeje's commitment to the circular economy.
The VERK frame has been well received in the market, and the collaboration with Noeje has been an inspiring experience for Underflod. It has strengthened our belief that circular and aesthetic solutions can go hand in hand, and we look forward to more such collaborations in the future. You can read more about Noeje on their website .
You can see the beautiful art frame here .